We all know that every business needs a strong visual identity. It has become a standard in today's lightning-fast market. It is also true, that one can find a graphic designer on every corner, which makes it a little bit tough for the business owner to find the right one for the job. And without the necessary know-how and experience, it is often not even enough.
The step that potentially leads to hiring the best designer that suits your needs is not obvious, although it is more and more popular. Take one short meeting with a professional design consultant, or as I like to call it, a design counsellor, who will guide you through the process of creating or improving your visual identity first, and then hire a graphic designer to actually create it.
So how does it work practically?
It's quite simple. First, we review your idea, or your existing design. Then, together we find out what you actually need (sometimes it isn't the same as what you want). Finally, I will introduce options for you and help you make the right choices for your business.
What is it good for exactly?
Let's see what usually happens when customers skip this step and go directly to a graphic designer. Typically, you already have an idea, probably approved and supported by friends and family. You hire a graphic designer to create your visual identity, based on your idea. And when it's done, there is a good chance that you are not absolutely satisfied, or worse, it simply does not work.
Why? Because there was no professional feedback, no expert point of view involved, and the designer you hired created exactly what you wanted, instead of what you actually need. Of course, in case you hire the services of an agency instead of a designer, you can get much better results, but for that, you will have to pay a lot more and the scale of that process can be a little bit overwhelming.
This is why the optimal solution is to work with a design counsellor first, and then hire a designer to produce the best possible outcome.
Hello, I'm Feri, possibly your choice of design counsellor, with around twenty years of experience in the field.
Besides analysing, producing and consulting design, I have also been teaching graphic designers, webdesigners, photographers and 3D artists for more than a decade.
I am an Adobe Certified Expert, an Autodesk Certified Instructor, and I studied documentary filmmaking at Crea (Universiteit van Amsterdam).
Currently, I am working on my diploma in psychotherapeutic counselling, at the Institute of Counselling in Glasgow, because over the years, I came to the conclusion of how fundamental it is for a designer to be able to correctly understand the motives and the vision behind identities and visual campaigns, in order to accurately interpret the message into visual language. And I'm having the time of my life studying about this.
The easiest way to contact me is to send a message using the form below.
Let me help. I'm good at it.
Let me help. I'm good at it.
Thanks for sending me a message. I'm going to reply as soon as I can. —Feri